Paul Hiebert
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About:

Paul Hiebert is a CPG reporter at Adweek.

His freelance writing has appeared on The New Yorker, The Atlantic, and Slate, among other publications. In 2019, HarperCollins published a 
book he helped write and research. 

​
He lives in New York City.

Contact:

LinkedIn: Paul Hiebert
Twitter: @hiebertpaul

Email: paulryanhiebert@gmail.com

Selected Articles:

​Adweek
  • Here’s What Happened Inside Tide’s Super Bowl #LaundryLater War Room
  • Pop-Tarts Actually Uses Your Social Media Suggestions for New Flavors
  • Beer Brands Get Sober About Dry January — and Learn to Adapt
  • General Mills Makes It Official: Sugar and Cereal Are Back Together

The New Yorker
  • The Value of Luxury Poseurs
  • Can You Sell Americans on Canada?
  • What’s the Point of City Logos?

The Atlantic
  • Consumer Reports in the Age of the Amazon Review

Slate
  • The Real Reason Why So Many People Overshare on Facebook

The Awl
  • Vancouver’s Supervised Drug Injection Center: How Does It Work?
  • A Q&A With a ‘Daily News’ Crime Reporter
  • Our Obsession With the Word ‘Random’: Fear of a Millennial Planet
  • Gordon Likes to Think He Is the Most Underrated of All Mythical Heroes
  • Cherayla Davis, Amateur
  • The United Church of Deliverance
  • How summmer138 Kicked Oxy and Xanax and Broke Up With Her Boyfriend, Killa T

Pacific Standard
  • The Paradox of Choice, 10 Years Later
  • Can Outdoor Art Revitalize Outdoor Advertising?
  • Why Don’t We Have Ads on Sports Uniforms Yet?
  • The Lonely Crowd of Social Media
  • How Being Poor Makes You Poor